8/52: Bill Van Loo “The Ghost of an Idea” now available digitally
I’m pleased to announce that a 4-track EP of my ambient guitar work entitled “The Ghost of an Idea” is now available for purchase digitally. This week’s project was getting a page built for it on the chromedecay site, and organizing all the other stuff associated with publicizing the record’s digital release.
This record came together at the beginning of December 2009, when my longtime friend and musical collaborator Rob Theakson sent me the following text message:
That was on a Monday night, giving me 6 days to produce 21 minutes of music. Now, if this had been anybody but Rob, I would probably have laughed at the idea, and given it no further thought. However, Rob is one of my best friends (as previously mentioned) and he has a way of convincing me that crazy ideas are actually good ones.
I found myself staying late at my church on Tuesday of that week and recording a bunch of guitar improvisations after band practice ended. I had a very loose idea of what it should sound like, along with a rough conceptural framework to hang it on.
The title of the record, “The Ghost of an Idea”, is taken from the prologue of Charles Dickens’ classic “A Christmas Carol”; the four track titles are abbreviated forms of chapter titles. As I started thinking about the story and how it’s structured, I was inspired by the complex and emotional memories in it, as well as the idea of the Holy Ghost inhabiting and inspiring artistic works of diverse forms.
That gave me just enough to go on. I took a guitar piece I’d previously recorded for Rob but which had never been released, and that became “The First”. The other 3 pieces were based on these guitar improvisations, which were edited and layered in Logic Audio (much like “6 strings for a winter’s day“, my earlier ambient guitar work).
Once I delivered the final mixes to Rob, he quickly pressed up 50 copies of the record as a 3″ CD, which is one format that his boutique label releases music on. A number of copies made their way to me, and I sold the majority to recipients of my email list in the following week or so. I have a few left to sell at shows, but that’s it, so I realized it made sense to also offer this digitally.
After looking into my options, I found that RouteNote seemed to make the most sense for this release. Its major difference from other digital distribution companies like CDBaby (who I use for most of my digital distribution, especially for releases that are also available as physical CDs) is that RouteNote doesn’t charge a fee upfront, but instead takes a slightly larger percentage of each MP3 sold. For a release with such a small number of tracks, it would take quite a bit of sales to recoup even the $55 setup fee that CDBaby charges, so it seemed to make sense.
You can also check out the growing selection of other releases on chromedecay, both by me and others.